Researchers haven't been able to pinpoint the exact physiological mechanism that makes CBD "work" so well for so many issues, explains Flávio Kapczinski, MD, PhD, professor of psychiatry at St. Joseph's Healthcare Hamilton McMaster University. In simplest terms, it's thought that CBD acts by modulating the endocannabinoid system, which is a complex network that's responsible for maintaining bodily homeostasis and modulating pain and inflammation. Cannabinoids, such as CBD, can bind to specific endocannabinoid receptors and make you feel different ways. "There are a lot of expectations about the therapeutic effects of cannabinoids," Dr. Kapczinski says. "These expectations are probably inflated right now."


These sales are climbing mainly due to millennials and Gen Z, who are buying and using CBD with great fervor and reporting even greater success. In the end, in today's hectic and manic world, it simply makes them feel better. That there's little scientific proof to back up their own experiences is irrelevant. These demos will only get older and develop more ailments that'll need some sort of treatment. For now, CBD seems to fit that bill.

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