``This may suggest the perspective of an outsider, but McNamee does not quite fit that description. As a high-profile investor in tech businesses, he was co-founder of Elevation Partners, a private equity firm established with U2 frontman Paul "Bono" Hewson, the very embodiment of the 80s' uneasy mixture of profit and philanthropy. In 2010, the firm acquired 1% of Facebook for $90m, but McNamee had already put money into the company, become a source of occasional advice for its founder, and been key in the appointment as chief operating officer of Sheryl Sandberg, the former Bill Clinton administration insider who brought business acumen and political connections to Zuckerberg's inner circle. But now McNamee has come to the conclusion that what he helped bring about is a blend of hubris and dysfunction: Zucked is partly the story of his early enthusiasm giving way to mounting alarm at Facebook's failure to match its power with responsibility, and what he has tried to do about it.''

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