2019-01-29 — nytimes.com
"Owning one's moment" is a clever way to rebrand "surviving the rat race." In the new work culture, enduring or even merely liking one's job is not enough. Workers should love what they do, and then promote that love on social media, thus fusing their identities to that of their employers. Why else would LinkedIn build its own version of Snapchat Stories?
This is toil glamour, and it is going mainstream. Most visibly, WeWork -- which investors recently valued at $47 billion -- is on its way to becoming the Starbucks of office culture. It has exported its brand of performative workaholism to 27 countries, with 400,000 tenants, including workers from 30 percent of the Global Fortune 500.
Mr. Heinemeier Hansson said that despite data showing long hours improve neither productivity nor creativity, myths about overwork persist because they justify the extreme wealth created for a small group of elite techies. "It's grim and exploitative," he said.
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