... He copies his posts from other fake news websites, including many in the U.S., or takes content from mainstream media organizations before peppering them with invented details. He also posts provocative online polls such as: "Should Trump Deport All Refugees?" and: "Do you consider Donald Trump, the Jesus of America?"

Most of this content is published on websites Dimitri has built to look like NBC News, Fox News, the Huffington Post and others.


To the untrained eye, fake headlines such as: "BREAKING: Obama Confirms Refusal To Leave White House, He Will Stay In Power!" look genuine. The only giveaway is the imitation URL.

From then on, it's a case of throwing as much mud at the wall and seeing what sticks.

"The most-read news articles are usually the ones containing the click-bait words," Dimitri says. "The click bait words, as you know, are, 'Oh my god, breaking news, wow,' and usually something that has never been aired before. Because if the title just says, 'Today this happened, today that happened,' no one will open that."


Dimitri says he has set up more than 50 domain names in six months, all in a bid to please Facebook's algorithm and get the maximum number of eyeballs on his posts. He claims in that time his posts have achieved some 40 million page views.

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