Wells Fargo & Co. reported that customer interactions and new accounts both fell in October, compared with the previous month and the year-earlier period, as the bank disclosed additional retail-banking metrics Thursday following its sales-practices scandal.

Consumer checking account openings fell to about 300,000, or down 27% in October compared with the previous month and plummeted 44% versus the year-earlier period largely because of a "full month of impact of customer reaction to the sales practices settlement and reduced marketing activities," the bank said.

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