Car Makers Fret Over Youth Market

Yet another huge general change going on in the economy (linked to the decline of suburbia): ``Auto makers are facing an intractable problem in trying to design and market cars that appeal to young buyers: Many of their potential customers couldn't care less about owning a car in the first place. Fewer teens today are getting their driver's licenses and more 20-somethings aren't sold on owning a car. Instead they are staying home, using social networks to connect with friends, and moving to big cities where mass transit makes car ownership optional.''