The Independence Rap Video: Because the children ARE our future.

``Of course, I understood from the start that were I to begin the school year examining the significance of the Pledge of Allegiance, I'd be run out on a rail, if not by the school itself, then metaphorically, certainly by the kids. So, I decided that I needed something that would grab them from the moment they said goodbye to summer and took their seats to endure yet another school year that at that moment seemingly would never end. I need a "hook," as they say in the Ad Biz. And that's when it hit me: a hook... music. ''