Most Overhyped Black Friday In History A Dud? ShopperTrak Reports Just 0.3% Increase In Black Friday Sales Over 2009, Drop In Real Terms

``Sales increased 0.3% to $10.7 billion, according to ShopperTrak, which installs monitoring devices in stores to gauge traffic. Traffic rose by 2.2%, ShopperTrak said." For the observant ones out there, this is in nominal terms: adjusted for inflation there was actually a drop in end sales.''