Zillow And The Future of Real Estate Tools

``Then recently Zillow went after the mortgage quote market by doing something completely novel, allowing the potential borrower to anonymously request quotes making lenders compete for borrowers. You would think this model existed previously but it did not. Places like LendingTree which provide a similar function require potential borrowers to disclose detailed information (i.e., address, income, etc) before receiving any quotes. The power was still with the lenders. In this case, the power has shifted to borrowers since you do not disclose any of your information except basics on your income (self reported), property location, price, and budget information. These are self reported and any lender worth your time will spend two minutes looking at your data to give you a rough estimate.''